Communication

       We live in a culture saturated in media. Experiencing movies, TV shows, news media, YouTube, video games, Instagram, and Snapchat are as natural to most of us as breathing. Nearly from birth, children are playing on iPads and learning to text. Communication technology has taken us places we never imagined and continues to lead to exciting discoveries every day. The Communication major at USW offers students the opportunity to work in this rapidly expanding industry while at the same time, allowing them to gain a deeper understanding of how communication impacts human beings.

       The core classes of the Communication program are rooted in assuring that students have the practical understanding needed to pursue a career in the communication industry or to enter a communication-based graduate program. These classes focus first on human to human interaction, looking at how we think and act. Then, the communication core turns to how mass media such as movies, video games, social media, and journalism impact audiences. At the same time, these classes begin laying down the firm, theory-based foundation needed for a career in communication.

The Bachelor of Arts in Communication offers the following degree plan:

• Communication – This degree plan is primarily for those interested in pursuing a master’s degree after graduation, but can also be useful to those interested in communication based careers ranging from public relations to market research. It focuses primarily on using a theoretical foundation to conduct practical, hands on research. Communication research is perfectly suited for students interested in careers in market research, advertising, administration, and academics.